ABOUT ME
MY STORY
4th Generation Farmer
Michelle is a ambitious Product Marketing Specialist with a heartwarming blend of expert insight and earth-loving personality. Her passion for agriculture and community shines through in her daily accomplishment to bridge a gap between local farmers and buyers. She is deeply committed to fostering long term relationships that connect local communities with local vegetables, fruit and microgreens farmers.
In her mission to bring farm-fresh produce to local communities, Michelle employs a creative approach, frequently using her iPhone to capture the vibrant essence of local fruit stands. These impromptu live videos not only showcase the high quality of the produce but also highlight the warmth and friendliness of the staff, offering customers a genuine glimpse into the heart of local agriculture.
With a rich background in working for farmers across Alberta and British Columbia, Michelle has honed her skills in creating compelling content. Her expertise extends to managing social media platforms, designing engaging websites, and crafting informative brochures – all aimed at promoting the value of local, sustainable farming. Through her work, Michelle continues to inspire and connect people, demonstrating that the path to a healthier world lies in strengthening our ties to the land and to each other.
OUR PRODUCTS
CLEAN FOOD
Clean food refers to food that is minimally processed, free from artificial ingredients, preservatives, and often organically grown. This concept emphasizes the importance of consuming foods that are wholesome, nutritious, and as close to their natural state as possible. In British Columbia (BC), Canada, there's a strong movement towards clean and green food practices, which includes organic farming, sustainable agriculture, and environmentally friendly methods.
- Organic Farming: In BC, organic farming plays a crucial role in producing clean food. Organic agriculture avoids the use of synthetic pesticides, herbicides, and fertilizers. Instead, it relies on natural methods such as crop rotation, green manure, compost, and biological pest control. This not only ensures the health of the food produced but also protects the environment and preserves soil quality.
- Sustainable Agriculture: Many farmers in BC adopt sustainable agricultural practices. This means they focus on growing food in ways that are healthy for consumers and the environment, and that can be sustained over the long term. Sustainable practices include conserving water, reducing chemical usage, and maintaining the region's biodiversity.
- Environmentally Friendly Techniques: BC farmers often use environmentally friendly techniques to minimize their carbon footprint and protect the ecosystem. This includes practices like integrated pest management, which uses natural predators to control pests, and agroforestry, which combines agriculture and forestry techniques to create more sustainable land-use systems.
- Local and Seasonal Food: There is a strong emphasis on local and seasonal food in BC. Eating locally reduces the carbon footprint associated with long-distance food transport and supports the local economy. Seasonal eating ensures that food is consumed when it's at its peak in terms of flavor and nutritional value.
- Community-Supported Agriculture (CSA): BC has numerous CSA programs where consumers can buy shares of a farm's harvest. This direct-to-consumer model supports local farmers and provides consumers with fresh, seasonal produce.
The green food movement in British Columbia reflects a broader commitment to health, sustainability, and environmental stewardship. This approach not only benefits consumers with healthier food options but also plays a vital role in preserving the natural beauty and ecological balance of the region.
